Ranking Factors Every year, Moz surveys the big names in the local SEO space and compiles the results into a comprehensive Local SEO Ranking Factors Shadow Making report . I'm proud to say that I contribute to this report, along with many others, and the results offer the best insight into exactly what you can do to improve your local visibility. While this report is great for local SEOs and small businesses, it's not very actionable on its own. My intention here is to clearly explain what each of these factors Shadow Making means and how you can use this information to rank your business in local results (localized bio and local pack). And of course, we all know that Google My Business , citations , and specific local optimization of your site are big and important factors here. But search engines use a multitude of signals to determine the final positioning.
The Google Index Content Keywords report in Search Console explains this. If you want to rank for something without authority trucks, be very relevant Shadow Making about it. 6. Diversity of inbound links to the domain Again, we're back to links, and this one is about the pattern of links pointing to your site. I really don't see this being a huge problem for most local sites until we venture into dodgy Shadow Making SEO territory. Simply put, focus on real, relevant links from credible, authoritative sources, and you'll be surprised how little it takes to move the dial. 7. Relevance of the geographic keyword (city / district) of the content of the domain.
Google is all about user intent, and these are two strong Shadow Making signals with which to make qualitative improvements in results. If Google consistently returns a site for a given query, but no one clicks on it, OR if it clicks and bounces quickly, well, that indicates it got it wrong and needs to change the results . Localized bio More traditional biological results are still strongly influenced by location factors; However, we are in much more traditional SEO waters here, and we see more traditional Shadow Making organic SEO ranking factors at play. 1. Website Domain Authority Domain authority is determined by the links that point to your site. It's likely that other brand signals are involved here, but links are the main differentiator. You need to create a platform that can be used to earn and encourage link building from highly credible sources. 2.